About Us

We are spearheading the new Safe Sport era with a commitment to educate and simplify the complexities, providing all involved with clear, real, relevant, and committed services and expertise. As survivors and safe sport experts, we possess an intimate understanding of the landscape, and approach our work with a steadfast dedication to collectively shifting the culture of sport.

We forge partnerships with organizations who share our commitment to making change happen, working at all levels of sport from NSO to LSO and universities. As one of the select few programs in Canada that is OISC-accredited, we offer customized in-person and webinar-based training and education, with the goal that all participants leave the space feeling valued and enriched. Let's make change happen together.

Respect

We treat everyone with the utmost respect. We believe in education and shifting behaviours through enrollment and empowerment.

Relevant

Our approach is designed to be both relevant and relatable to the organizational level and target audience.

Real

Our approach combines lived experience, a background on the field of play, and everything we create serves to make real changes to shift culture and provide a safe, positive environment.

Allison is a 2-time Olympian and 8-time Canadian Champion in the
sport of Alpine skiing. Her career now is as a Safe Sport expert,
advocate, and professional. Recently named one of Canada’s top 25
Women of Influence, she has started her own organization Generation
Safe, focusing on safe sport education for all Canadians.

Living through
her own sexual abuse in the sport system, Allison became an advocate
for change and has used her voice, skills, and passion to lead critical
changes in the Canadian sport system. Through education and
awareness, Allison aims to make sport a safe, positive place for athletes
and coaches of all levels, driven by her experience and her commitment
for a better future in sport for all.

Hailey is a dynamic force in high-performance and recreational sports with over 15 years of diverse experience. An accomplished athlete, she has excelled in NCAA and CIS (USPORTS) basketball with the McMaster Marauders and further showcased her skills professionally across Europe. Her extensive athletic background is complemented by a strong academic foundation; Hailey holds a degree in Sports Management and a Master’s in Physical Education, specializing in sport psychology and community development.

Currently, Hailey serves as the Sport & Community Development Specialist with the Town of Aurora, where she has pioneered several impactful initiatives, including the Recreation & Healthy Active Living Leadership Course for high school girls and successfully secured the bid to host the IIHF Women’s Hockey Championship. Her role underscores her commitment to leveraging sports as a catalyst for community engagement and youth development.

In addition to her work in Aurora, Hailey is a Safe Sport consultant with Generation Safe and a gender equity consultant with the Canadian Parks and Recreation Association (CPRA). Her consulting roles highlight her dedication to breaking barriers and fostering positive change within the sports sector. Hailey’s unique combination of athletic prowess, academic expertise, and leadership experience positions her as a visionary in advancing both sport and community development.

Genevieve is a distinguished road cycling Olympian, fitness professional, and passionate advocate for Safe Sport. Representing Canada at the 2000 Sydney Olympic Games, she achieved remarkable success, including two junior World Championships and numerous World Cup victories. Her athletic career, however, was marred by personal challenges, including abuse by her coach and subsequent issues with performance-enhancing drugs.

Academically, Genevieve has pursued higher education in sports science and psychology, equipping her with a deep understanding of athlete well-being and performance dynamics. This background enhances her ability to address complex issues in sport and advocate for systemic change.

Transitioning from her competitive career, Genevieve has dedicated herself to Safe Sport advocacy, using her platform to address abuse, promote athlete welfare, and champion ethical practices within sports. As an engaging public speaker, she leverages her personal journey and extensive sports experience to inspire and educate stakeholders, policymakers, and athletes. Her life story, which was dramatized in the acclaimed film “La Petite Reine,” continues to resonate widely. Recently, Genevieve has returned to competitive racing, focusing on aligning performance with positive experiences and personal growth. Her multifaceted expertise and compelling narrative make her a powerful voice for transformation in the world of sports.

Jordan is a dynamic and accomplished sports professional with a rich background in soccer and a fervent commitment to safe sport and advocacy. As a former youth national team player and NCAA Division I athlete, Jordan honed her skills and gained invaluable experience on the field. Her passion for the game propelled her to the professional level, where she played in Europe.

Jordan’s dedication to sports extends beyond her playing career. She holds a Master’s in Coaching and Sports Education and a Professional Master’s in Sports Psychology, equipping her with the knowledge and expertise to promote safe sport and advocate for positive change through education and support. Jordan is deeply committed to creating a safe and inclusive environment for everyone involved in sports, championing initiatives that promote athlete welfare and integrity in the sporting community.

Joseph Jones brings over 15 years of extensive experience in the sports world, excelling as an athlete, coach, and administrator. As a standout player for the Lakehead Thunderwolves, he earned an OUA championship in 2011 and secured a CIS (USPORTS) silver medal in 2013. His academic achievements are equally impressive; Joseph holds dual degrees in Sociology and Education from Lakehead University, where he also received the prestigious Hank Akervall Award for his exceptional contributions to academic excellence and community service.

In his coaching career, Joseph has made a significant impact at various levels, including AAU and university teams. Currently, he is dedicated to nurturing young talent through a grassroots basketball program. His commitment to fostering a positive and ethical sports environment is exemplified by his advocacy for Safe Sport. Recognized as a True Sport Champion by the Canadian Centre for Ethics in Sport (CCES), Joseph has demonstrated exemplary leadership and a dedication to upholding integrity and inclusivity in coaching. His blend of athletic success, academic prowess, and commitment to ethical practices underscores his profound influence in the sports community.

As leaders in Safe Sport education, Respect Group applauds the efforts of Generation Safe in their “tailored, deep dive” approach to the various topics essential to creating safe and inclusive sport environments. We are proud to be allies in our collective pursuits to prevent maltreatment in Canadian sport

Wayne McNeil

Co-Founder, Respect Group

Allison has been integral in helping shape a new Safe Sport Program within Varsity Sports at the University of Ottawa. She is a passionate and powerful presenter and educator, speaks from the heart and speaks with first-hand experience telling her heartfelt story as a former alpine skier at the national, world and Olympic levels.

Sue Hylland

Senior Director, Recreation and Varsity Sports

When we needed her the most, Allison was there. She helped us process, learn, and heal from challenges in our environment and because of her we are now confidently equipped with the tools we need to forge forward as a united team down a path of safer sport for all.

Jenny Casson

Two- Time Olympian & National Team Rowing Athlete

Our Commitment

Champion's Code

Respect

Relevant

Real

Allison Forsyth

Trusted By Organizations At All Levels

The Roster

Hailey Jones

Genevieve Jeanson

Jordan Archer

Joseph Jones (JJ)

Fan Feedback

Wayne McNeil

Sue Hylland

Jenny Casson

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